Because of his past as a graffiti artist, typography often has a role within his work. Despite being expressive, his type is legible and unique. I want to take influence from pantone as I would like to use similar type within my work in the future. Being able to create similar typography will help me progress as a designer as would be able to create more hand drawn graphic work. This could add to my unique qualities as a designer, helping me in the future for job and client prospects.
Something else I like about Pantones work is how he portrays his work across various media such as digital images, paintings, video and sculpture. This is something I enjoyed within the secret 7 brief and hope to do in the future. I also like his use of unusual shapes and bright colours. I have often held back when using bright and contrasting colours as don't feel like I'm using them successfully however Pantone does this well so feel I could learn from his work and how he talks about it to influence my own practice.
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